Twelve is my thesis project, and is titled to reference the physicality of an LP record, which is at a standard 12 inches. My goal for Twelve is to create and join together a community who did not grow up playing records, but even with the advent of digital, can experience and appreciate the physical experience of owning a record collection. In other words, I want to use digital means to encourage analog usage. As of now, I have built an identity for my brand, as well as the prototypes for a website and a mobile app. Users should be able to connect with others to buy/sell/trade as well as be introduced to new music, both tailored and untailored to them.